Audience Research (Media/ Product Preferences & Buying Patterns)

Media and Product preferences:

- I feel that both my primary and secondary audience would mainly consume Apple products as they are targeted towards all age groups. For adults they would be targeted for the product as it offers them effectiveness for business activities as well as being able to receive certain resources for day to day activities such as using maps, internet connections, phone calls, text messaging as well as cameras. Teenagers may also be focused towards the apple brand and its products as iPhones could be useful for school and or college, such as note taking and the ability to be organised, as well as for teenagers in this day and age social media in their free time as well as messaging. iPods would also be focused towards teenagers this would be due to the fact that they offer music and access to social media with the access of Wi-Fi. Moving into CD's/ TV, it is known in our generation that people don't usually buy these. The majority of teens and older generations if aware watch things and stream from iPlayer, ITV Player, or online free streaming websites such as Netflix, Amazonprime etc. 

Buying Patterns:

To enlarge the image simply click on it:

After searching for age ranges which watch shows on Netflix I came across "Statista" this mentioned the Netflix internet user age within the USA. After looking at the percentages of the internet users who watch Netflix, it turns out that 65% of users are aged between 16-24 year old which is similar to my target audience in terms of teenagers, but as for 13-15 year olds they may not be able to afford a netflix subscription as they do not have jobs etc. And as for the rest of my target audience 25-64 it is noticeable that they are take a sharing interest in watching shows on Netflix. In addition to this they will receive recommendations from Netflix on other shows which are a simmilar genre to what they are already watching, therefore if my target audience end up choosing to watch real life documentaries there would be a chance that my documetary on 'Teenagers in Banstead' would come up as a recommended documentary to watch. 

References:

"U.S. Netflix Share Of Internet User By Age 2015 | Statistic". Statista. Web. 29 Jan. 2016. https://www.statista.com/statistics/421839/netflix-internet-user-age-usa/