Audience Research (Media/ Product Preferences & Buying Patterns)

Media and Product preferences:

- I feel that both my primary and secondary audience would mainly consume Apple products as they are targeted towards all age groups. For adults they would be targeted for the product as it offers them effectiveness for business activities as well as being able to receive certain resources for day to day activities such as using maps, internet connections, phone calls, text messaging as well as cameras. Teenagers may also be focused towards the apple brand and its products as iPhones could be useful for school and or college, such as note taking and the ability to be organised, as well as for teenagers in this day and age social media in their free time as well as messaging. iPods would also be focused towards teenagers this would be due to the fact that they offer music and access to social media with the access of Wi-Fi. Moving into CD's/ TV, it is known in our generation that people don't usually buy these. The majority of teens and older generations if aware watch things and stream from iPlayer, ITV Player, or online free streaming websites such as Netflix, Amazonprime etc. 

Buying Patterns:

To enlarge the image simply click on it:

After searching for age ranges which watch shows on Netflix I came across "Statista" this mentioned the Netflix internet user age within the USA. After looking at the percentages of the internet users who watch Netflix, it turns out that 65% of users are aged between 16-24 year old which is similar to my target audience in terms of teenagers, but as for 13-15 year olds they may not be able to afford a netflix subscription as they do not have jobs etc. And as for the rest of my target audience 25-64 it is noticeable that they are take a sharing interest in watching shows on Netflix. In addition to this they will receive recommendations from Netflix on other shows which are a simmilar genre to what they are already watching, therefore if my target audience end up choosing to watch real life documentaries there would be a chance that my documetary on 'Teenagers in Banstead' would come up as a recommended documentary to watch. 

References:

"U.S. Netflix Share Of Internet User By Age 2015 | Statistic". Statista. Web. 29 Jan. 2016. https://www.statista.com/statistics/421839/netflix-internet-user-age-usa/

Audience Research (Audience Classification)

Audience Classifications:

The socio-economic status which is known as the ABC Scale was initially created by the National Readership Survey which was there to gather statistics on certain media audiences for the TV, radio and all for publications. The status of the socio-economic has been around since the evolution of media had become a huge part of current modern culture. This has been one of the most used methods of audience readership evaluations/ surveyors. This was set up to be used as a form of classification and being able to describe social classes for the individual media outlets. Within a survey which would be conducted the earnings of jobs, age, gender and even religious views would be taken under consideration as it would help to understand the audience further. 

It is crucial to ensure that before building any projects, in-depth research is needed before pushing the idea to the next level. What is the purpose of conducting research? 
- The purpose of doing this would simply be to allow the producer to be able to acquire a much better vision as well as being able to see clearly and knowing their target audience. However, if the producer doesn't know anything about his or her target audience this will become futile as the film or documentary in which is being created will not speak directly towards the right individuals. What do you need to ensure is there?
- It is critical to ensure that the system contains how much time it consumes, how much money potentially could be wasted if the production wasn't produced in the way it was supposed to be. This is why it is essential to understand your target audience before even building a production.

Socio-Economics: Documentary


Within recent research I have been focusing on the social activities in which are displayed within the Banstead area for teenagers. Relating to this I have been asking myself if crime could be committed due to lack in activities on offer to teenagers, the documentary I feel will help understand more into this in the perspective that my target audience will take it into consideration and maybe decide to talk to the Banstead council. The target audience in which I have set for my documentary would be 13-60 year olds. 13-25 could still be in education, 25-60 could be parents. However there is no focus in the appeal of gender as I feel it inappropriate as the focus is towards teenagers and their parents. Why is this my target audience?
- I have chosen to make this my target audience as my main aim is teenagers but also parents of children are relevant in this conversation. I am also aware that a large majority of the population within the Banstead area are not teenagers, the majority of individuals within the area are within the age range of 45-90, this is why I feel it relevant for my documentary as do parents realise that their children aren't being offered activities within the area in which they live?



Geo-demographics: Documentary


The geo-demographics of someone is a certain individuals age, religion, salary and sexuality etc. The geo-demographics separates you and what makes you, you in terms of identity and personality and the geographic's which relates to what region you live in. An example of how Geo-demographics is a combination with demographics in the way it is what makes you would be age, or gender. It also shares some personality with psycho-graphics which relates to your character and or personality. The primary audience in which was chosen for my documentary would be the parents of the teenagers within the Banstead area. The Geo-demographics I feel fit perfectly to this as the parents would be interested in exactly what their kids are up to outside of school/ home. 

Psycho-graphics: Documentary


This is finding the identities, values, demeanours, interest and ways of life. This generally would allow you to understand to gather an elucidated view of the environment and the individuals (estimations). I feel that in this day and age parents would most probably feel that their kids are being well behaved and not behaving inappropriately. Within the documentary I feel it will raise awareness for parents to discover what their children's age groups tend to get up to in their spare time as well as what they could possibly be doing such as alcohol consumption, drug use or even resort to crime. 

Ethnographic: Documentary

This describes the overall culture of your specific target audience and the aims of this is to be able to understand peoples different perspectives from different individual cultures. I have taken this into consideration as depending on their culture, my primary audience are the parents, they may not want to be watching and seeing what their teens could potentially be up to as it would be different from how it was back in the day. Parents who potentially grew up in the Banstead area as well may be interested in how it is being conveyed now and suggested their own views and opinions to whether it is accurate or not. However, parents may disagree with the lack of social activities within the Banstead community as back in the day age restrictions were less of a problem as the older generations may have been able to go into pubs and bars at a younger age and socialise within green spaces. Whereas now restaurants and bars are stricter on age policies, therefore might fall in the category of not being interested in watching and still potentially be convinced that there are vast of activities in Banstead which are being offered to teenagers.

References:

"The Socio-Economic Status/The ABC Scale/The Classification Of Employment". Scott Cowley's Blog. Web. 28 Jan. 2016.
https://neofalcon.wordpress.com/2010/11/13/the-socio-economic-statusthe-abc-scalethe-classification-of-employment/

"Nomis - Official Labour Market Statistics". Nomisweb.co.uk. Web. 28 Jan. 2016.
https://www.nomisweb.co.uk/reports/lmp/la/1946157332/printable.aspx

"What Is Geodemography? Definition And Meaning". BusinessDictionary.com. Web. 28 Jan. 2016.
http://www.businessdictionary.com/definition/geodemography.html

"What Are Psychographics? Definition And Meaning". BusinessDictionary.com. Web. 28 Jan. 2016.
http://www.businessdictionary.com/definition/psychographics.html

"Ethnographic Research". TheFreeDictionary.com. Web. 28 Jan. 2016.
http://medical-dictionary.thefreedictionary.com/Ethnographic+Research

Primary Research: Qualitative Research (Observation & Evaluation)

This task consists of 5 teenagers and myself in Banstead visiting 4 different locations and involved within a 'Controlled Observation' to gather information regarding interests and just general comments on the locations.

5 Teenagers:

- Becky Williams

- Leah Pearsson

- Bow Wright

- Jaimie Richardson

- Jasmine Berg

4 Locations:

- Lavender Fields
- The Woolpack
- Caffe Italia
- Banstead Park

Here is the information in which I gathered from conducting a Controlled Observation,(To enlarge the picture simply click on it):

Controlled Observation Evaluation:

Before conducting the activities alongside the candidates I was observing which leaflets were being picked up from a far and the most picked up leaflet was 'The Woolpack' this shows me that teenagers in the Banstead area could be interested in drinking rather then committing to activities with their friends.

So why did I conduct a controlled observation?

- I conducted a controlled observed simply to be able to identify and discuss teenagers views and opinions on the social activities appeals to teenagers who live in Banstead. I felt that doing a controlled observation other observations such as naturalist would be easier as it discovers the participants reactions to the four activities in which we visited. I feel that if I were to use another form of observations the candidates/ participants wouldn't of wanted to view leaflets which were on display, the way in which I did it I felt was a quicker and easier way of gathering information in a short period of time. Conducting a controlled observation was generally easier for as I was able to approach the participants and overall trigger a conversation with them to talk about the activities. I felt this was a good way of being able to identify facial expressions and basically a more evaluated response in terms of what they actually thought Banstead offers them. 

If I were to conduct another controlled observation I would definitely add more columns to be able to gather other important aspects such as gender, if they were unsure of the activity/ never been there before this would give a more detailed response to whether teenagers are actually aware of any activities in which Banstead offers. Another good idea would be to get the candidates to instead tally whether they were interested or non interested but to instead rank it from 1 to 5 in terms of 1 being poor and 5 being great. This would definitely give a wider and more broad detail to whether they actually liked the activity. 

The strengths of my controlled observation would be that I was able to provide the participants in which I approached with the questions in which I produced myself. This therefore benefiting the fact that the participants would be giving their exact thoughts on each individual activity in a short period of time, which overall saved time and helped with the research. 

The weaknesses of conducting this observation would be that not many observations/ responses were gathered, I could have gathered more. Also if I were to have an equal number of males/ females participating within the activities the responses would be a tad more accurate/ less bias. This therefore allowing a specific link towards the responses on individual locations. 

To enlarge image, simply click on it:

From my bar graph I can see that the participants are mostly interested in places such as The Woolpack, Caffe Italia and The Lavender Fields, whereas with the uninterested section I am able to see that they were mostly disappointed with Banstead Park as well as Lavender Fields and Caffe Italia. From these respondents it suggests that The Woolpack is the most common which then suggests that the age group of my participants which were 17-19 year olds prefer restaurants and bars over outside activites. 

With the research in which I have conducted I will is relevant to helping with the production of my documentary as it enables me to research more into different interests which are also relevant as it would be interests in activities between younger and older teenagers or something along the lines. However, a restriction to doing this would be that younger teenagers may not want to participate within outdoor activities whereas even if they were interested in going to restaurants and bars they wouldn't be allowed in due to being too young. Younger teenagers would also be restricted in the way that they might not be able to afford to take part in the different activities due to expenses. I feel if this were to happen it would help my documentary in the way I could find out alternative teenagers and what they do while they are not visiting these attractions, as well as increase the amount of information relating to why Banstead is not an ideal location for teenagers in Banstead to socialise. 

Primary Research: Qualitative Research (Different Observations)

Observations:

Within this task I am going to be explaining three different forms of Observation; Controlled, Naturalist, Participant.

Firstly, discussing 'Controlled Observation' this is where the researcher decides where and who and the overall structure of how the observation will initially take place. Rather than writing a full descriptive piece of text, they would use this as it is easier to use a coding system. The information will then be easier to gather and organise as it would be in categories which measure the behaviour and or the characteristics. Overall using this method of observation will make it easier to be able to put the data into statistics.

Penultimately, 'Naturalist Observation' this is an observation which tends to be unstructured in terms that the participants are within a natural environment which means the researcher tends to analyse and study the behaviour of where they are. If comparing it to an other observation such as Controlled/ structured methods it is the difference between either studying wild animals within a zoo and then studying them in their natural habitat. 

Lastly, 'Participant Observation'. A participant observation is where the research actually becomes a part of the group in which they are actually researching, this is generally used just for research purposes an example of this could potentially be a mystery shopper or undercover boss.

Qualitative Research (Game Reviews)

Game Reviews:


When talking about 'Game Reviews' it's hard to get exact views from teenagers in Banstead as Banstead doesn't offer any game stores what so ever, this just means that if teenagers want to go and buy games they would potentially go and buy it elsewhere. The nearest game stores would be in Epsom and Sutton, gameshop.

When searching for 'Game Reviews' a common site which occurred was 'Metacritic' with this I was able to find 'Game Reviews' which would be relevant towards teenagers and share some perspective to games in which teenagers in Banstead could be playing. 

Here are some reviews for the game 'Resident Evil Zero HD':

Gamers' Temple

Jan 19, 2016

85

Resident Evil Zero HD Remaster is easily the most unique of the old-school RE games and one that should be experienced if you're a fan of the series.

Pure Xbox

Jan 18, 2016

80

Resident Evil 0 is a worthy entry in the Resident Evil franchise even though it lacks the scares and originality. It's often overshadowed by the first game, but not giving it a spin would be a grave mistake.

ZTGD

Jan 21, 2016

80

Resident Evil Zero Remaster is exactly what the name implies. I had a blast returning to this entry, which is easily my least played in the series. It does enough different to help it stand on its own, even if some of those mechanics are archaic by today’s standards.

By looking at the results in which I found I was able to discover that people are generally enjoying playing this game, and why do they play it? Teenagers and anyone into playing video games generally do it because they are bored or have nothing else to do. I feel this research really can relate to teenagers in Banstead not just with this one game but with many, as they have nothing to do they are choosing to instead stare at a screen all day due to the fact that they cannot socialise in Banstead and perhaps some teenagers may not have the effort to travel to different locations on a day to day basis to 'socialise'. Also the game in which they are playing is violent and this could represent that due to boredom they are resorting to crime either in game and or out of game.

References:

"GAME Store Details". Game.co.uk. Web. 15 Jan. 2016. (Epsom)
http://www.game.co.uk/webapp/wcs/stores/servlet/StoreDetailsView?activeOnly=true&catalogId=10201&langId=44&storeIdentifier=3214&clickAndCollect=false&storeId=10151

"GAME | Consoles & Games - Free UK Delivery Available!". Game.co.uk. Web. 15 Jan. 2016.
http://www.game.co.uk/

"Resident Evil 0: HD Remaster". Metacritic. Web. 21 Jan. 2016.
http://www.metacritic.com/game/xbox-one/resident-evil-0-hd-remaster

Qualitative Research (TripAdvisor)

TripAdvisor:

When searching online through a search engine 'google' I came across a TripAdvisor website this shares the reviews of things to do in the Banstead community. Although not many social activities are actually available to teenagers in Banstead, using TripAdvisor is still worth it as it offers anyone to retrieve views and opinions of each individual attraction in what Banstead is actually offering. 

 Certificate of Excellence

Mayfield Lavender Farm

#1 of 2 things to do in Banstead

290 reviews

• 
  

Farms Gift & Speciality Shops

Caffe Italia

#2 of 2 things to do in Banstead

29 reviews

Firstly, discussing the Mayfield Lavender Farm which Banstead offers and is number 1 on TripAdvisor's list of 2 things to do in Banstead.

Visitor rating

• 149
  Excellent
• 94
  Very good
• 24
  Average
• 3
  Poor
• 6
  Terrible

Review 1: 
- “A wonderful place to visit when in Bloom in July”

This is a beautiful spot to visit and enjoyed by young and old alike. Take your camera and you will get some fabulous photos particularly if you have young children, they will love the smells and the colour. Well worth the £1 nominal fee !

Review 2:
- “Seasonally, very good”

This is a great place for all of the family to explore and enjoy. Obviously, it is better at certain times of the year

From this research it is noticeable that this is a place for friends and family to go as it has immaculate reviews and doesn't suggest a bad thing about it within these two reviews. However, for teenagers in Banstead are they going to want to go here everyday? It would just get boring.

Moving into Caffe Italia which is number 2 on the list of things to do in the Banstead area:

Visitor rating

• 10
  Excellent
• 6
  Very good
• 2
  Average
• 5
  Poor
• 6
  Terrible

Review 1: “Love this place”

More of an adult atmosphere which is good when you're above 30 and don't quite blend into the younger clubs.

Still always quite busy but the staff are really friendly, I always have a great night when I come here.

Have been for brunch a few times and the food is always great with good size portions and reasonable prices. It's a family run business so they treat their customers with respect which is very rare these days.

They are always willing to accommodate your private event or even if you just want to reserve a small space. Have had a few birthdays in here now. Never had a bad experience here.

Review 2: “Review”

I have been visiting this place for years always love it, great food and waitresses etc. I am not one to normally leave reviews but I feel after my visit yesterday I was so disappointed that I need to write this.
I was served by a waiter who could hardly speak any English I have to repeat my order 3 times until he understood me, he was very arrogant in the way he was speaking to me too! Thank god for the waitress who came offer and save me from this pain!!!

With Caffe Italia, the review the first review is pleasant as they love the place but they mention its more aimed towards older generations over teenagers. However, with the second review it is negative as staff just wasn't doing their jobs appropriately, in association and relating this to teenagers I feel this will be a place where teenagers would go once, but it wouldn't become a place for socialising. 

References:

"Tripadvisor: Read Reviews, Compare Prices & Book". Tripadvisor.co.uk. Web. 18 Jan. 2016.
https://www.tripadvisor.co.uk/

Primary Research: Qualitative Research (Interview & Evaluation)

1. "What is your opinion on the social outgoings that Banstead has to offer?"

The first question in which I asked the interviewee was what they thought Banstead offered in terms of social outgoings to which she replied with Banstead doesn't really have anything, especially for teenagers, continues to say that there are only places like lavender fields and the wall pack. She feels that the wall pack is aimed towards the elderly, and the lavender fields is a place in which you go once but then you wouldn't go again and it is more aimed towards tourists. I feel that this supports the general idea that overall teenagers do not feel that Banstead is appropriate in terms of being able to socialise there. 

2. "Have you been to Banstead before, if so would you recommend it to friends?"

With the next question I generally asked if she would recommend the Banstead community to her friends as a place to go out and or socialise. My interviewee responded by saying that she works there but she wouldn't generally suggest Banstead to her friends as it doesn't offer the outgoings in which teenagers need it offers food places to go like pizza etc. This supports again my idea that Banstead is generally not a place for teenagers to be able to socialise as there are simply minimal activities in which they can take part in. 

3. "In your opinion, would you say Banstead is a low, middle or high class?"

With this question I wanted to see the opinion of the interviewee in terms of what class Banstead is. She commented that she wouldn't say it was a low class but she then proceeded to say that Banstead was maybe a middle class. This shows me that she feels Banstead isn't an area of rich people rather just working class which enables me to see clearly that teenagers in the area would have to work to be able to socialise in other areas due to the fact that Banstead doesn't offer much for teenagers.

4. "Knowing Banstead would you go there to socialise?"

After asking the interviewee whether they would go to Banstead to socialise they responded with a straight up no! Then proceeded to say that perhaps if she was to go to Banstead it would generally be just for a day out with family rather than friends as she is a teenager and is aware that Banstead just doesn't offer enough for teenagers to do. This expands my idea in terms of the fact that Banstead is not a place where teenagers can meet up socialise regularly. 

5. "Have you ever met someone in Banstead and became friends instantly?"

The respondent replied with "no" as Banstead is generally a place for eldery/ older generations over teenagers. She proceeds to say that she would say hi to people but not to someone in which is her own age. This generally shows that due to teenagers not being offered places in which they can go and socialise together they aren't interacting with each other to a level that means they wouldn't talk at all. 

6. "Do you think that Banstead is a socially active community"

The interviewee responds with "no" this is due to the fact that when your in school they offer clubs such as football etc. But for teenagers more casually there isn't much to do. This just expands research in which I already gathered but adds certain information in which is relevant such as activities which are there for schools such as "The Beacon School" but when it comes to leaving school there are simply no activities in which teenagers can go and take part in together within the Banstead area.

7. "Do you know any appropriate places in Banstead for teenagers to socialise?"

With this question the respondent replied with the wallpack if the teenagers were 18+, also the lavender fields which was mentioned before, but the new one which was mentioned now was the fields and parks, this is relevant in the fact that parks yes teenagers will go and socialise there but is it appropriate are the people in which they are hanging around with having a positive effect on their lifes/ education if they are in education. Due to boredom and nothing to do will they result to crime whether it be theft or even drug abuse. 

8. "If you were to socialise in Banstead would it be by choice"

The interviewee responded by saying no, otherwise it would be if someone persuaded/ forced her such as friends or family. She said she wouldn't voluntarily want to go to Banstead to socialise with neither friends or family. This generally shows me as the interviewer that she really doesn't believe that Banstead is a place in which is good for socialising with either friends or family. 

Primary Research: Quantitative Research (Survey Responses & Evaluation)

Question 1: Would you recommend Banstead for its community and shopping facilities?

• Answered: 10 
• Skipped: 0

YesNo

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– Yes	50.00% 5
– No	50.00% 5
Total	10

Considering that all of the 10 respondents were in the age category of 16 to 19 this narrowed it down nicely in terms of research to be able to understand a particular age category as opposed to having to research and find out the opinions of even younger teenagers for example 13-15 year olds. However, when asking the respondents if they would recommend Banstead for it's community and or shopping facilities. The responses were mixed as 50% of the candidates had said yes and the other 50% had stated no. This suggests to me that teenagers in Banstead do feel that there isn't enough things to do, this allows me to know that I will need to take a deeper look into what this results to. 

Question 2: What is your favourite shop in Banstead?

• Answered: 10 
• Skipped: 0
D?

Categorize as... Filter by Catego

Showing 10 responses

The lemon tree

3/10/2016 1:45 PM View respondent's answers

the kebab shop

3/10/2016 1:42 PM View respondent's answers

M&s

3/9/2016 1:21 PM View respondent's answers

Boots

3/9/2016 11:18 AM View respondent's answers

Boots

3/9/2016 11:18 AM View respondent's answers

Superdrug, M&S, Fluke

3/9/2016 10:54 AM View respondent's answers

M&S

3/9/2016 10:30 AM View respondent's answers

Fluke

3/8/2016 10:34 PM View respondent's answers

N/a

3/8/2016 4:00 PM View respondent's answers

Flame Grill

3/8/2016 9:55 AM View respondent's answers

The purpose of this question was to find out the candidates favourite shop to understand exactly what Banstead offers teenagers. Almost every candidate suggested something different, the most popular of favourite shops would be Boots. This just shows me that Banstead doesn't really offer shops in which teenagers can freely relax rather it's just shops to purchase goods and with teenagers if some maybe not all will not have sufficient funds to buy certain products which could deter them to stealing. This furthers my research in the way that due to boredom this could result into crime being committed. 

Question 3: How many nights a week do you go out and socialise in Banstead?

• Answered: 10 
• Skipped: 0

01-34 or more

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– 0	50.00% 5
– 1-3	40.00% 4
– 4 or more	10.00% 1
Total	10

With the information in which I was able to gather from this it clearly shows that due to there being hardly any activities or events going on in Banstead it's not a place where teenagers would want to go to socialise. As shown above 50% of the candidates had stated that they don't go to Banstead at all for the ability to socialise. Although 40% had stated that they would maybe go 1 to 3 times a week but this could be deterred as to socialising in drug related uses. Lastly, 10% stated they went 4 or more times. With this information I will it is relevant in stating that are teenagers just going to Banstead to socialise, to steal or even consumer drugs together. 

Question 4: What age group do you tend to hang out with in Banstead?

• Answered: 10 
• Skipped: 0
D

?

Categorize as... Filter by Category

Showing 10 responses

15-17 year olds

3/10/2016 1:45 PM View respondent's answers

16-18 year olds

3/10/2016 1:42 PM View respondent's answers

15-20

3/9/2016 1:21 PM View respondent's answers

15-20

3/9/2016 11:18 AM View respondent's answers

14-20

3/9/2016 11:18 AM View respondent's answers

15-18

3/9/2016 10:54 AM View respondent's answers

15-20

3/9/2016 10:30 AM View respondent's answers

17-18

The purpose of gathering information on this topics was purely to the fact that was the people they were hanging around with older, could they set a bad example etc. A majority had stated that they were hanging out with 15-20 year olds, I feel to some respect that knowing this information will help with my documentary as it would be relevant that if you're hanging out with the wrong crowd they could be bad role models, or even pressure teenagers into stealing or even consuming drugs out of boredom in the Banstead area offering minimal activities. 

Question 5: Do you feel their is enough opportunities for young people in Banstead?

• Answered: 10 
• Skipped: 0

YesNo

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– Yes	30.00% 3
– No	70.00% 7
Total	10

This question was to just state the obvious in understanding that teenagers are aware that there are hardly any activities in which teenagers can take advantage of within the Banstead Area. 70% of candidates had stated that they think Banstead offers practically no opportunities for them to socialise. Unless they want to go to the park but this would get boring after a couple of days. 30% of the candidates said that Banstead offered opportunities however, Banstead offers shops but no specific locations purely for teenagers, such as clubs, or any activities overall.

Question 6: Why did you choose yes or no?

• Answered: 10 
• Skipped: 0

Showing 10 responses

Because there is never anything to do

3/10/2016 1:45 PM View respondent's answers

There is plenty of opportunities as there are plenty of small businesses in Banstead where you will be able to get a job.

3/10/2016 1:42 PM View respondent's answers

The reason being that Banstead seems suitable more towards the elderly.

3/9/2016 1:21 PM View respondent's answers

The banstead community is my opinion is more seen to be used by the elderly

3/9/2016 11:18 AM View respondent's answers

I believe Banstead to be aimed towards the elderly rather than teenagers.

3/9/2016 11:18 AM View respondent's answers

Because Banstead is more suitable for the elderlys

3/9/2016 10:54 AM View respondent's answers

N/a

3/9/2016 10:30 AM View respondent's answers

This question relates back to Question 5 in terms of why they chose yes or no. One candidate had stated why they suggested yes and this was because "There are plenty of opportunities as there are plenty of small businesses in Banstead where you will be able to get a job" with this response I felt it's relevant to a level, but it's not something to socialise with friends. An example of a candidate stating no would be "The reason being that Banstead seems suitable more towards the elderly". I felt that this is true as there is practically nothing for teenagers to do and the fact that Banstead has a shop which is fashioned for Tea & Crumpets this just shows Banstead focusing more shops and locations to socialise towards the older generations rather than the younger. 

Question 7: What are your career aspirations?

• Answered: 10 
• Skipped: 0

Showing 10 responses

I would like to work in health and beauty

3/10/2016 1:45 PM View respondent's answers

a carer

3/10/2016 1:42 PM View respondent's answers

N/a

3/9/2016 1:21 PM View respondent's answers

I enjoy studying science, in particular forensics. I look to see myself studying a job with something to do with science, preferably forensics.

3/9/2016 11:18 AM View respondent's answers

I haven't thought about it.

3/9/2016 11:18 AM View respondent's answers

I am not sure, but maybe something to do with Forensic

3/9/2016 10:54 AM View respondent's answers

N/a

3/9/2016 10:30 AM View respondent's answers

Several.

3/8/2016 10:34 PM View respondent's answers

N/a

3/8/2016 4:00 PM View respondent's answers

N/a

3/8/2016 9:55 AM View respondent's answers

The overall purpose of asking this question was to understand whether teenagers in the Banstead area had any career aspirations. 40% of candidates had stated "N/a" which showed that they hadn't a clue also 10% said "they hadn't thought about it". I felt that this showed that due to no social activities in the banstead area teenagers aren't communicating as much with each other and discussing their future rather they are just resorting to either theft or drug abuse. However 20% of candidates stated they would like to work in Forensics and 10% stated Health and Beauty. This shows that some teenagers do have to some extent the knowledge in which they want to take up in the future.

Question 8: Have you ever resorted to crime as a lack of social activities?

• Answered: 10 
• Skipped: 0

YesNo

0%10%20%30%40%50%60%70%80%90%100%

Answer Choices–	Responses–
– Yes	0.00% 0
– No	100.00% 10
Total	10

As 100% of candidates had stated that they hadn't resorted to crime in Banstead I feel this information is unreliable as candidates most probably felt they couldn't own up to any crime in which they may or may not have committed, but with this information I felt that it still is relevant as it shows to me that something must be happening in the area.