Audience Research (Audience Classification)

Audience Classifications:

The socio-economic status which is known as the ABC Scale was initially created by the National Readership Survey which was there to gather statistics on certain media audiences for the TV, radio and all for publications. The status of the socio-economic has been around since the evolution of media had become a huge part of current modern culture. This has been one of the most used methods of audience readership evaluations/ surveyors. This was set up to be used as a form of classification and being able to describe social classes for the individual media outlets. Within a survey which would be conducted the earnings of jobs, age, gender and even religious views would be taken under consideration as it would help to understand the audience further. 

It is crucial to ensure that before building any projects, in-depth research is needed before pushing the idea to the next level. What is the purpose of conducting research? 
- The purpose of doing this would simply be to allow the producer to be able to acquire a much better vision as well as being able to see clearly and knowing their target audience. However, if the producer doesn't know anything about his or her target audience this will become futile as the film or documentary in which is being created will not speak directly towards the right individuals. What do you need to ensure is there?
- It is critical to ensure that the system contains how much time it consumes, how much money potentially could be wasted if the production wasn't produced in the way it was supposed to be. This is why it is essential to understand your target audience before even building a production.

Socio-Economics: Documentary


Within recent research I have been focusing on the social activities in which are displayed within the Banstead area for teenagers. Relating to this I have been asking myself if crime could be committed due to lack in activities on offer to teenagers, the documentary I feel will help understand more into this in the perspective that my target audience will take it into consideration and maybe decide to talk to the Banstead council. The target audience in which I have set for my documentary would be 13-60 year olds. 13-25 could still be in education, 25-60 could be parents. However there is no focus in the appeal of gender as I feel it inappropriate as the focus is towards teenagers and their parents. Why is this my target audience?
- I have chosen to make this my target audience as my main aim is teenagers but also parents of children are relevant in this conversation. I am also aware that a large majority of the population within the Banstead area are not teenagers, the majority of individuals within the area are within the age range of 45-90, this is why I feel it relevant for my documentary as do parents realise that their children aren't being offered activities within the area in which they live?



Geo-demographics: Documentary


The geo-demographics of someone is a certain individuals age, religion, salary and sexuality etc. The geo-demographics separates you and what makes you, you in terms of identity and personality and the geographic's which relates to what region you live in. An example of how Geo-demographics is a combination with demographics in the way it is what makes you would be age, or gender. It also shares some personality with psycho-graphics which relates to your character and or personality. The primary audience in which was chosen for my documentary would be the parents of the teenagers within the Banstead area. The Geo-demographics I feel fit perfectly to this as the parents would be interested in exactly what their kids are up to outside of school/ home. 

Psycho-graphics: Documentary


This is finding the identities, values, demeanours, interest and ways of life. This generally would allow you to understand to gather an elucidated view of the environment and the individuals (estimations). I feel that in this day and age parents would most probably feel that their kids are being well behaved and not behaving inappropriately. Within the documentary I feel it will raise awareness for parents to discover what their children's age groups tend to get up to in their spare time as well as what they could possibly be doing such as alcohol consumption, drug use or even resort to crime. 

Ethnographic: Documentary

This describes the overall culture of your specific target audience and the aims of this is to be able to understand peoples different perspectives from different individual cultures. I have taken this into consideration as depending on their culture, my primary audience are the parents, they may not want to be watching and seeing what their teens could potentially be up to as it would be different from how it was back in the day. Parents who potentially grew up in the Banstead area as well may be interested in how it is being conveyed now and suggested their own views and opinions to whether it is accurate or not. However, parents may disagree with the lack of social activities within the Banstead community as back in the day age restrictions were less of a problem as the older generations may have been able to go into pubs and bars at a younger age and socialise within green spaces. Whereas now restaurants and bars are stricter on age policies, therefore might fall in the category of not being interested in watching and still potentially be convinced that there are vast of activities in Banstead which are being offered to teenagers.

References:

"The Socio-Economic Status/The ABC Scale/The Classification Of Employment". Scott Cowley's Blog. Web. 28 Jan. 2016.
https://neofalcon.wordpress.com/2010/11/13/the-socio-economic-statusthe-abc-scalethe-classification-of-employment/

"Nomis - Official Labour Market Statistics". Nomisweb.co.uk. Web. 28 Jan. 2016.
https://www.nomisweb.co.uk/reports/lmp/la/1946157332/printable.aspx

"What Is Geodemography? Definition And Meaning". BusinessDictionary.com. Web. 28 Jan. 2016.
http://www.businessdictionary.com/definition/geodemography.html

"What Are Psychographics? Definition And Meaning". BusinessDictionary.com. Web. 28 Jan. 2016.
http://www.businessdictionary.com/definition/psychographics.html

"Ethnographic Research". TheFreeDictionary.com. Web. 28 Jan. 2016.
http://medical-dictionary.thefreedictionary.com/Ethnographic+Research