Primary Research: Qualitative Research (Different Observations)

Observations:

Within this task I am going to be explaining three different forms of Observation; Controlled, Naturalist, Participant.

Firstly, discussing 'Controlled Observation' this is where the researcher decides where and who and the overall structure of how the observation will initially take place. Rather than writing a full descriptive piece of text, they would use this as it is easier to use a coding system. The information will then be easier to gather and organise as it would be in categories which measure the behaviour and or the characteristics. Overall using this method of observation will make it easier to be able to put the data into statistics.

Penultimately, 'Naturalist Observation' this is an observation which tends to be unstructured in terms that the participants are within a natural environment which means the researcher tends to analyse and study the behaviour of where they are. If comparing it to an other observation such as Controlled/ structured methods it is the difference between either studying wild animals within a zoo and then studying them in their natural habitat. 

Lastly, 'Participant Observation'. A participant observation is where the research actually becomes a part of the group in which they are actually researching, this is generally used just for research purposes an example of this could potentially be a mystery shopper or undercover boss.