Conducting product research in the market is a helpful technique as it ensure us of the audiences views and opinions. With this it is about identifying the key issues and how to avoid expensive mistakes. Market research is what already exists and how I can compete with it to ensure success.
So what is the purpose of conducting research in the product market?
- The purpose of this is to be able to comprehend your client's needs and aspirations/ opinions as well as making your production open for your customers. To gain the understanding of your customers you can do things such as Q&A's, graphs and even surveys to be able to enhance your product to then develop it around your customers opinions in which way would mostly appeal to them. This is also for when it comes to choosing the film name. Product Market is essential as it allows you to find the right selling point.
Film Names:
- Banstead Endeavours
- Social Activites in the Banstead Area
- Socialist
- Gone with Banstead
- Social Outings (Banstead)
Which of the names would appeal to you the most to make you want to see the documentary more?
After conducting a vote for which name in which would attract the audience to see the documentary more, the majority of the audience had went for 'Socialist'. Smart marketers tend to form competitive research in an effort to better understand the products and services, pricing models and better value propositions in which they are up against.
References:
"What Is Product Marketing? Definition And Meaning". BusinessDictionary.com. Web. 1 Feb. 2016.
http://www.businessdictionary.com/definition/product-marketing.html
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