Monday, 1 February 2016

Market Research (Competition & Competitor Analysis)

Competition:

With competition I will need to comprehend my rivals in the way to enable me to enhance my work so that I can be better. Shows like 'Educating Essex' which is shown on Channel 4 shows an insight of teenagers and what goes on in their mind while in a school community. This is a documentary style series so it allows us as the audience to be able to understand the kids within the school and their opinions and views on how they see their surroundings. With this it allows the audience to somehow relate to how the students perspective shares theirs. With this information I feel will help with the success of the documentary and I will be following this approach but in a different way.

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The Competitor Analysis:

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Within the documentary I and 'FiveStar' will be showing the overall regional outlook rather than a national outlook. Potentially meaning that the documentary would be a more in depth version compared to others as the location in which it is being shot in is a location in which I know in and out. Also due to the fact that the budget is minimal and our documentary will be completed on a small budget this will give the privilege to explore the locations in more detail to therefore have a lengthier duration compared to professional directors. This would be due to the fact that as Banstead is a semi-small area there aren't many locations in which filming can take place. 

Image result for banstead on the map


The things in which 'FiveStar' and I could do better than professionals would simply be that we are going to be portraying the teenagers in a may that is more natural, this would be based on the fact that there is a specific age group in place and we are aware and understand the generic conventions in which are needed to be followed. 

When looking at competitors I can see the things in which we will just do as equally well. For example we will be portraying the typical phases of what exactly the teenagers are going through but also expressing it in a different way/ style. The actual visual of the film will be the same as it acquires the generic conventions in which documentaries are required to obtain to secure success. This shows that although the documentary 'Socialist' would be on a low budget meaning camera's will not be top quality among other equipment, however at the end of it we will be sharing the same overall outlook. 

Some things in which Educating Essex may do better than I and 'FiveStar', due to them probably having more experience naturally around the cinematography field it means that they may have more knowledge in terms of being able to utilize special techniques that we haven't yet been exposed to. 

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Although there are major differences in the field of budget, this shows the differences between a professional and an amateur director. We wouldn't be able to share the same privileges or even have the options to take that a professional director would have to them. Budget also affects everything when it comes down to producing/ making the film. For instance, we wouldn't be able to do the same as their crew as they would for a feature based film this would be due to the fact that our film is based around a low budget meaning that we wouldn't require any higher technicians due to budget restrictions. Locations, settings, based on the minimal budget which was spoken about before this has not enabled myself and 'FiveStar' to explore these specific areas. To be able to adjust and do what we can we will have to make do with what is available and suitable in regards to ensuring success to the documentary 'Socialist'.

References:

"The Definition Of Competition". Dictionary.com. Web. 1 Feb. 2016.
http://www.dictionary.com/browse/competition?

"Educating Essex - All 4". Channel4.com. Web. 1 Feb. 2016.
http://www.channel4.com/programmes/educating-essex

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