Unit 3 Assignment 2: Be able to apply a range of research methods and techniques: Market Research (Advertising Placement & Effectiveness)

Advertising Placement:

- An example of a brand in which teenagers tend to be most into would be Sports Direct.

However, as Sports Direct is a well known brand I would need to be granted some form of special permission in order to be able to do this I would need to ask 'FiveStar' to expand my budget in order to pay for it to be within my documentary. Therefore to be able to resolve this I have chosen to therefore opt out onto a local product which everyone loves and is aware of that will fit my budget. I feel that this will be effective to have in the documentary 'Socialist' as it would be recognised more by the citizens within the Banstead community as well as therefore making the documentary popular just from that. Areas within the Banstead area which wouldn't have been affected by product placement, would be places such as the Lavender Fields and also places like the J. Golding local shop. In addition to this, to be able to publicise 'Socialist' I would be able to air it on a public broadcasting system which would be free and easy to handle/ use to distribute it through.

Advertising Effectiveness:

I am directing a short film which is based upon the social activities within the Banstead area and due to the lack of them teenagers may/ are resorting to crime due to boredom. In order for my film to become recognisable I have been studying the effectiveness of advertising and the key elements which follow for films which come under any specific genre to those people who are attracted to that genre. When searching on an online search engine such as 'Google' I was able to come across 'The Nielsen Advertising Effectiveness theory' this states the ways in which reaching success possible "Who is it reaching, how is it resonating, and the consumer reaction across screens". When looking at films which fall under the genre of documentary, social-realism tend to be less viewed/ favoured as they don't really get recognised due to its popularity within the viewers, new comers, and budget sometimes due to seasonal film genres. Making my documentary popular can be utilized through the use of social media such as Facebook and Instagram, this would be because it has the ability to reach a huge number of people and the fact that it would be free is a bonus as it saves some of the budget.